Strategy provides a systematic and comprehensive understanding of strategic decisions, strategy processes, and strategic organizing. The book offers insight into theories, analyses, processes, and tools that together form the foundation for developing and implementing strategy holistically. Strategy is research based but practice oriented, focusing on how to actually do strategic work. It builds on knowledge about strategy and strategy work in different types of organizations, developed over many years by researchers around the world. By distinguishing between different business models, Strategy is relevant not only for industrial firms but also for service firms and organizations more generally. The book is well suited for students of strategic management. It is also highly relevant for managers and employees in both the private and the public sectors. About the authors Øystein Fjeldstad and Randi Lunnan are both professors in the Department of Strategy and Entrepreneurship at BI Norwegian Business School. They serve as editors and are the main authors of the book. In addition, several faculty members in the same department have contributed to the book: Ellen Altenborg, Espen Andersen, Gabriel R.G. Benito, Torger Reve, Sverre Tomassen, and Erik Aadland.