This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy — including licensing strategy — are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business organization, managerial processes, and competitive strategy.
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Produktdetaljer
ISBN
9789813203280
Publisert
2008-09-15
Utgiver
World Scientific Publishing Co Pte Ltd
Aldersnivå
05, UU, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
328
Forfatter