Tom Peters is the management guru's management guru. His is the story that launched a thousand management stories. This new book offers a critical assessment of Tom Peters' contribution to management thought and practice. The author, a globally recognized expert on management gurus, places Tom Peters at the forefront of the narrative turn in management. Charting and accounting for Tom Peters’ contributions to management, the book analyses the practices that Peters has used to shape our appreciation of the business of excellence and in so doing probes and accounts for the preferences of the excellence project. An accessible and illuminating work, the book will appeal to students and scholars as well as thoughtful managers and leaders.