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Virtual Reality Marketing Using VR to Grow a Brand and Create Impact

Stuart, Henry
Heftet / 2018 / Engelsk

Produktdetaljer

ISBN
9780749482862
Publisert
2018-10-03
Utgiver
Kogan Page Ltd
Vekt
350 gr
Høyde
233 mm
Bredde
156 mm
Dybde
15 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
224

Forfatter
Stuart, Henry

Biografisk notat

Henry Stuart is founder and CEO of VISUALISE, one of the world's premier virtual reality studios. He has provided VR coverage for major events including the Royal Wedding and London Olympics, and for brands such as Google, the Economist, Audi, Mercedes F1, FT, the BBC, O2, The Times, Adidas and Ray-Ban. He is a regular speaker at events and has been published in the Telegraph, the Independent, BBC Online, The Drum, the Guardian, FT and Forbes.

Virtual Reality Marketing Using VR to Grow a Brand and Create Impact

Stuart, Henry
Heftet / 2018 / Engelsk
Stuart, Henry
Heftet / 2018 / Engelsk
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"A must-read primer for anyone trying to understand the sprawling world that is Virtual Reality Marketing, covering a whole range of other topics in the process."

Anrick Bregman, Founder and Director at ANRK (New Realities VR?AR/MR), Director at UNIT 9 and Former Director at Guardian News & Media

"Full of insight from the frontline, honest expert opinions and noteworthy case studies, this is an accessible, well-structured and informative book. Read it and you'll learn from one of the pioneers of VR marketing - a true authority in the field."

Ashley Cowan, Co-Founder and CEO of VR City

"Anyone considering venturing into the world of VR and 360 Video, would be well advised to start right here."

Simon Gosling, Futurist at Unruly and 2018 Winner of the Campaign Tech Awards as New Tech Pioneer of the Year

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
Les mer
Gain insight into the current virtual reality landscape and exploit opportunities to forge emotional connections with consumers, in a market set to be worth $40 billion globally by 2021.
    • Chapter - 01: An introduction to virtual reality;
    • Chapter - 02: Virtual reality – Why do it?;
    • Chapter - 03: The current landscape;
    • Chapter - 04: Types of virtual reality marketing;
    • Chapter - 05: Virtual reality production;
    • Chapter - 06: Social VR marketing;
    • Chapter - 07: The future of virtual reality marketing
Les mer
Gives clear, practical advice about all aspects of VR marketing, with strategies on incorporating VR as part of a wider marketing plan

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"A must-read primer for anyone trying to understand the sprawling world that is Virtual Reality Marketing, covering a whole range of other topics in the process."

Anrick Bregman, Founder and Director at ANRK (New Realities VR?AR/MR), Director at UNIT 9 and Former Director at Guardian News & Media

"Full of insight from the frontline, honest expert opinions and noteworthy case studies, this is an accessible, well-structured and informative book. Read it and you'll learn from one of the pioneers of VR marketing - a true authority in the field."

Ashley Cowan, Co-Founder and CEO of VR City

"Anyone considering venturing into the world of VR and 360 Video, would be well advised to start right here."

Simon Gosling, Futurist at Unruly and 2018 Winner of the Campaign Tech Awards as New Tech Pioneer of the Year

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
Les mer
Gain insight into the current virtual reality landscape and exploit opportunities to forge emotional connections with consumers, in a market set to be worth $40 billion globally by 2021.
    • Chapter - 01: An introduction to virtual reality;
    • Chapter - 02: Virtual reality – Why do it?;
    • Chapter - 03: The current landscape;
    • Chapter - 04: Types of virtual reality marketing;
    • Chapter - 05: Virtual reality production;
    • Chapter - 06: Social VR marketing;
    • Chapter - 07: The future of virtual reality marketing
Les mer
Gives clear, practical advice about all aspects of VR marketing, with strategies on incorporating VR as part of a wider marketing plan

Produktdetaljer

ISBN
9780749482862
Publisert
2018-10-03
Utgiver
Kogan Page Ltd
Vekt
350 gr
Høyde
233 mm
Bredde
156 mm
Dybde
15 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
224

Forfatter
Stuart, Henry

Biografisk notat

Henry Stuart is founder and CEO of VISUALISE, one of the world's premier virtual reality studios. He has provided VR coverage for major events including the Royal Wedding and London Olympics, and for brands such as Google, the Economist, Audi, Mercedes F1, FT, the BBC, O2, The Times, Adidas and Ray-Ban. He is a regular speaker at events and has been published in the Telegraph, the Independent, BBC Online, The Drum, the Guardian, FT and Forbes.

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