Now in its fifth edition, this clear, well-structured and interesting text offers insight into the more advanced topic of Operations Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding of Operations Strategy in a variety of businesses and organisations. Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy.
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List of figures, tables and exhibits from case studies
Preface
1 Operations strategy - developing resources and processes for strategic impact
2 Operations performance
3 Substitutes for strategy
4 Capacity strategy
5 Purchasing and supply strategy
6 Process technology strategy
7 Improvement strategy
8 Product and service development and organisation
9 The process of operations strategy - formulation and implementation
10 The process of operations strategy - monitoring and control
Case studies
Index
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Produktdetaljer
ISBN
9781292162492
Publisert
2017-03-01
Utgave
5. utgave
Utgiver
Vendor
Pearson Education Limited
Vekt
860 gr
Høyde
245 mm
Bredde
191 mm
Dybde
19 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
520