Organizations, which are central in contemporary industrialized and
post-industrial societies, including government departments and
agencies, corporations, and non-government organizations, claim to
want and practice two-way communication, dialogue, and engagement with
citizens, customers, employees, and other stakeholders and publics.
But do they in reality? Voice – speaking up – is recognized as
fundamental for democracy, representation, and social equity. But what
if governments, corporations, institutions, and NGOs are not
listening? This book reports the findings of a two-year,
three-continent study that show that public and private sector
organizations devote substantial and sometimes massive resources to
construct an ‘architecture of speaking’ through advertising, PR,
and other public communication practices, but listen poorly,
sporadically, and sometimes not at all. Beyond identifying a ‘crisis
of listening’ in modern societies, this landmark study proposes and
describes how organizations need to create an architecture of
listening to regain trust and re-engage people whose voices are
unheard or ignored. It presents a compelling case to show that urgent
attention to organizational listening is essential for maintaining
healthy democracy, organization legitimacy, business sustainability,
and social equity. This research is essential reading for all
scholars, students, and practitioners involved in politics;
government, corporate, marketing, and organizational communication;
public relations; and all those interested in democratic
participation, media, and society.
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The Missing Essential in Public Communication
Produktdetaljer
ISBN
9781454190196
Publisert
2018
Utgave
1. utgave
Utgiver
Peter Lang
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter