"Barber delivers a frightening analysis of the way consumerism is vitiating shoppers in the United States and around the world."
- Kirkus Reviews (starred review),
"This lifelong study of the effects of capitalism and privatization reveals a pervasiveness of branding and homogenization from which there is no turning back."
- Booklist,
"A remarkable book about the shifting nature of capitalism…Beguiling."
- Financial World,
"[Barber's] thesis has genuine bite."
- Denver Post,