Product placement is now an integral part of what is considered the
highest-quality fiction programming on television. Throughout the
history of television, until now, direct product placement within
fiction has not been a significant marketing strategy. This
broadcasting/marketing configuration marks a another definitive step
in the history of the commercialization of television. This book is an
exploration of the interconnections between media economics and
communication discourse. The recessionary, highly competitive economic
environment of the 1980s, which affected networks, independent
broadcasting, and the media industry in general, has been widely noted
in the business pages of the national press. But the dramatic effects
on programming wrought by the financial strategies of this period are
yet to be understood. Marketing factors account for the heightened
emphasis on programming environment during the 1980s. But what are the
full implications of the practice of audience marketing and the
creation of appropriate programming environments?
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Produktdetaljer
ISBN
9780429719677
Publisert
2020
Utgave
1. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter