This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

Contents: Preface xvi 1 Corporate communication 1 Klement Podnar THEME I SELECTED THEORIES AND THEORETICAL APPROACHES 2 Stakeholder theory 11 Brian T. Moriarty 3 Actor-network theory 17 Monica Musolino 4 Theory of social exchange 23 Zlatko Jančič 5 Social constructionist theory 29 Mats Heide 6 Sensemaking theory 33 Urša Golob Podnar 7 Communication Constitutes Organization 37 Dennis Schoeneborn, Peter Winkler and Timothy Kuhn 8 Social identity approach 43 Klement Podnar 9 Co-creation 54 Sophie Esmann Andersen and Christiane Marie Høvring 10 Agenda-setting theory 60 Craig E. Carroll THEME II ORGANIZATION AS AN ENTITY 11 Legal personality 68 Gregory Mark 12 Corporate identity 74 Mario Burghausen 13 Organizational values 83 Humphrey Bourne 14 Corporate heritage 89 Mario Burghausen 15 Narrated organization 97 Trine Susanne Johansen 16 Organizational identity 102 Klement Podnar 17 Organizational culture 110 Winni Johansen 18 Person-organization fit 117 Yijing Wang THEME III CORPORATE BRANDING 19 Corporate brand 122 Mario Burghausen 20 (Corporate) ethical branding 132 François Maon and Adam Lindgreen 21 Corporate brand alignment 137 Michela Mingione 22 Corporate brand architecture 143 John M.T. Balmer 23 Co-branding 149 Ulla Hakala 24 Rebranding 155 Ulla Hakala 25 Internal branding 161 Khanyapuss Punjaisri 26 Employer branding 168 Adele Potgieter 27 Corporate brand communication 176 John M.T. Balmer THEME IV CORPORATE RESPONSIBILITIES 28 Corporate social responsibility 181 Valérie Swaen, Joëlle Vanhamme and Ruben Chumpitaz 29 Social license to operate 187 Shima Saniei 30 Transparency 190 Lars Thøger Christensen 31 Socially responsible investing 195 Nur Uysal 32 Sustainable finance 200 Minh Ngoc Ho, Subhash Abhayawansa and Carol A. Adams 33 Corporate social responsibility communication 206 Urša Golob Podnar 34 Corporate sociopolitical activism 212 Moritz Appels THEME V CORPORATE MISBEHAVIOUR 35 Corporate (marketing) myopia 218 Vesna Žabkar 36 Corporate hypocrisy 224 Christiane Marie Høvring and Sophie Esmann Andersen 37 Corporate oxymorons 230 Angela Lindt and Stuart Kirsch 38 Moral blindness 236 Jacob Dahl Rendtorff 39 Corporate guilt (management) 240 Irene Pollach, Carmen Daniela Maier and Silvia Ravazzani 40 Unethical pro-organizational behavior 246 Daniel Wolfgruber 41 Corporate psychopaths 251 Clive R. Boddy THEME VI ISSUES, CHANGE AND CRISIS MANAGEMENT 42 Issues management 259 Chelsea L. Woods 43 Change communication 266 Wim J.L. Elving Crisis management 272 Iztok Prezelj and Teodora Tea Ristevska 45 Crisis communication 280 W. Timothy Coombs 46 Social media crisis communication 285 Amalia Triantafillidou 47 Corporate crisis contagion 292 Yijing Wang 48 Organizational apologies 296 Joshua M. Bentley THEME VII COMMUNICATION PROCESS 49 Communication management 303 Christine Viertmann and Ansgar Zerfass 50 Communication strategy 309 Sophia C. Volk and Ansgar Zerfass 51 Corporate storytelling 316 Franzisca Weder 52 Two-way communication 323 Michael L. Kent 53 Dialogue 326 Michael L. Kent 54 Corporate listening 331 Jim Macnamara 55 Corporate diplomacy 338 Jana Arbeiter and Boštjan Udovič 56 Internal marketing 343 Achilleas Boukis THEME VIII COMMUNICATION TOOLS 57 Internal communication 348 Ana Tkalac Verčič 58 Multisource feedback 355 Andrej Kohont 59 Corporate visual identity 361 Ari-Matti Erjansola and Jukka Lipponen 60 Corporate design 367 Katja Udir Mišič 61 Corporate advertising 373 Vesna Žabkar 62 Corporate philanthropy 378 Ilona Szőcs 63 Cause-related marketing 385 Dubravka Sinčić Ćorić 64 Corporate online communication 390 Sora Kim and Jiayu Gina Qu 65 Social influencer marketing 399 Tinca Lukan and Klement Podnar THEME IX STAKEHOLDER ENGAGEMENT 66 Audiences 407 Ana Marija Mustafai and Klement Podnar 67 Pressure groups 415 Robert L. Heath 68 Employee advocacy 422 Emma Christensen 69 Corporate influencers 426 Jana Brockhaus and Ansgar Zerfass 70 Brand communities 433 Jens Hagelstein and Ansgar Zerfass THEME X CORPORATE COMMUNICATION OUTCOMES 71 Corporate image 438 Yijing Wang 72 Corporate reputation 443 Craig E. Carroll 73 Organizational trust 450 Guido Berens 74 Brand anthropomorphism 454 Urška Tuškej Lovšin 75 Consumer-brand identification 460 Urška Tuškej Lovšin 76 Corporate gratitude 466 Erika Benčec and Klement Podnar 77 Social acceptability 470 Klement Podnarr and Ana Marija Mustafai 78 Perceived external prestige 478 Katja Udir Mišič 79 Organizational identification 484 Daniel Wolfgruber and Sabine Einwiller 80 Organizational commitment 490 Julia Stranzl THEME XI NEGATIVE CORPORATE ASSOCIATIONS 81 Organizational distrust 495 Ellen Tyquin and Amisha Mehta 82 Organizational stigma 501 Laura Illia and Michael Etter 83 Consumer scepticism 507 Katherine Dunn 84 CSR scepticism 514 Katherine Dunn 85 Consumer complaining 519 Sabine Einwiller 86 Organizational disidentification 523 Christopher Ruppel 87 Job disengagement 528 Julia Stranzl