Madison Avenue Manslaughter An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies
Heftet /
2017
/ Engelsk
Produktdetaljer
ISBN
9780996943383
Publisert
2017-02-21
Utgave
2. utgave
Utgiver
Vendor
LID Publishing Inc.
Aldersnivå
P, U, G, 06, 05, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
221
Forfatter
Biografisk notat
Michael Farmer is Chairman of Farmer & Company LLC, a strategy consulting firm for advertising agencies and advertisers. He graduated from Princeton University and Harvard Business School before working for The Boston Consulting Group and Bain & Company around the world. He has lived and worked in Rio de Janeiro, Lausanne, Munich, Paris, Istanbul and London. He currently resides in New York City.
The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe for disaster." So what are the logical consequences of the failure to act? For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions.
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Produktdetaljer
ISBN
9780996943383
Publisert
2017-02-21
Utgave
2. utgave
Utgiver
Vendor
LID Publishing Inc.
Aldersnivå
P, U, G, 06, 05, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
221
Forfatter