This title challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.

PART I: RETHINKING IDENTITY ; PART II: THE SYMBOLIC MARKETPLACE ; PART III: REPUTATION AND STRATEGY ; PART IV: ORGANIZATIONS AS BRANDS ; PART V: THE VALUE OF STORYTELLING ; PART VI: COMMUNICATING ORGANIZATIONS

`challenges current beliefs about organizational identity, reputation, and branding' management abstract `The Expressive Organization is an interesting collectio n of essays that succeeds by providing a diverse collection of researchers, theorists, and practitioners.' Craig Carroll, Corporate Reputation Review `one of the early strengths of this text is the ensemble of reputable voices called in from a variety of disciplines and business functions sharing a converging interest - but diverging experiences - in identity, branding, and corporate reputation.' Craig Carroll, Corporate Reputation Review `A number of audiences will benefit from the diverse perspectives provided in this text. The well-seasoned scholar will benefit from the conversations and thinking from scholars in other disciplines that one often does not have the time to engage. ... For the student, this text provides a good cross-section of research and thinking allowing the novice to develop a lay of the land in terms of thinking about representation in organizations ... the practitioner is able to benefit from having immediate access to some of the latest and cutting-edge thinking about corporate reputations, organizational identity and branding.' Craig Carroll, Corporate Reputation Review `The opening chapters written by the editors provide an excellent historical framework.' Craig Carroll, Corporate Reputation Review

A presentation of the most recent thinking on organizational identity, reputation, and branding Challenges well-established theories and concepts within a variety of disciplines and business functions Contributions by international leaders in the field, including Mary Jo Hatch, Wally Olins, Kevin Lane Keller, and Barbara Czarniawska Includes case studies from Shell and 3M, plus numerous references to well-known companies, e.g. Virgin, British Airways, Ford, etc.

Majken Schultz is a Professor at the Department of Intercultural Communication and Management at Copenhagen Business School. Her research interests are located at the interface between organization theory, strategy, and communication studies and include identity and image, corporate branding, and reputation management. Mary Jo Hatch is Professor of Organization Theory at Cranfield School of Management. She specializes in the application of culture-based organization theories to the study of leadership and management and to organizational identity and corporate branding. She is European editor of the Journal of Management Inquiry. Mogens Holten Larsen is Managing Director of Bergsøe 4 A/S - a Danish communication consultancy specializing in integrated communications. For the last twenty years he has worked with a wide range of major Danish and international companies representing almost all types of communication issues on all types of markets: AstraZeneca, Renault, Danish Railways, Maersk and Superfoss among others.

A presentation of the most recent thinking on organizational identity, reputation, and branding Challenges well-established theories and concepts within a variety of disciplines and business functions Contributions by international leaders in the field, including Mary Jo Hatch, Wally Olins, Kevin Lane Keller, and Barbara Czarniawska Includes case studies from Shell and 3M, plus numerous references to well-known companies, e.g. Virgin, British Airways, Ford, etc.