Organization Theory Modern, Symbolic, and Postmodern Perspectives Hatch Mary Jo Heftet / 2018 / Engelsk
Taking Brand Initiative How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Hatch Mary Jo Innbundet / 2008 / Engelsk
Expressive Organization Linking Identity, Reputation, and the Corporate Brand Schultz Majken Innbundet / 2000 / Engelsk
Expressive Organization Linking Identity, Reputation, and the Corporate Brand Schultz Majken Heftet / 2000 / Engelsk
