Competitive Advantage helps leaders create a reliably profitable and sustainable learning portfolio that generates the sought-after impact.

Based on a proprietary 25-driver Scoreboard created by Tracy King CAE, Competitive Advantage helps clients develop a profitable and sustainable business that makes a measurable impact on the industries they represent. Workforce disruptions, new technologies, and tight budgets place enormous pressure on professional association continuing education teams. Old learning formats and pricing models are failing. The risk of irrelevance is imminent as competitors step into the market, creating targeted learning programs faster and cheaper. Not to mention that learner expectations are changing: what they want, when they want it, and how much they are willing to pay for it.

Competitive Advantage serves the professional association industry’s leadership. Tracy helps leadership determine what investments to make with a limited budget, learn the common mistakes associations make managing their learning portfolio, find key investments that differentiate a program from competitors, identify partnership opportunities that result in passive revenue streams, and so much more. Quick fixes feel good, but never produce lasting results. Competitive Advantage focuses on the things that do produce lasting results and the commitment required to develop a successful learning design.

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An instructional guide that moves beyond the typically vague educational missions and visions that have little connection and impact on the professional association industry.
  • Local book signings
  • Monthly blog posts
  • Submit to all major industry reviewers
  • Target local media, including: Star Tribune, MinnPost, The Minnesota Daily, Fox9, KARE, KSTP, WCCO, KSTC, MN Radio TV, KTMY
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    Produktdetaljer

    ISBN
    9781642793680
    Publisert
    2019-10-17
    Utgiver
    Morgan James Publishing llc
    Høyde
    203 mm
    Bredde
    127 mm
    Aldersnivå
    P, 06
    Språk
    Product language
    Engelsk
    Format
    Product format
    Heftet
    Antall sider
    182

    Forfatter

    Biografisk notat

    As Chief Learning Strategist & CEO of InspirEd, Tracy King leverages over 20 years in the industry consulting with organizations on education strategy and learning design. She advises associations on how to grow a reliably profitable and sustainable CE business that transforms learners, specializing in the intersection of learning science and technology. She's a thought leader, invited speaker, author, and DELP Scholar. Tracy lives with family in Minneapolis, MN.