1. Changes in the economic structure

Part I Theory of the firm

1. Financial reports as a source of corporate information
2. Firm objectives and firm behaviour
3. Entrepreneurship and small/medium-sized enterprises (SMEs)
4. Mergers and acquisitions in the growth of the firm
5. Oligopoly in theory and practice
6. The multinational corporation
7. Privatization and deregulation
8. Beyond markets: critical approaches to microeconomics

Part II Environmental, regional and social economics

1. The economics of the environment
2. Transport
3. Health economics
4. Distribution of income and wealth
5. Trade unions, wages and collective bargaining
6. Corporate social and ethical responsibility

Part III Macroeconomics

1. Consumption and saving
2. Investment
3. Public expenditure
4. Taxation
5. Money and monetary policy
6. Financial institutions and markets
7. Inflation
8. Unemployment

Part IV International economics

1. Globalization
2. Exchange rates and trade performance
3. Free trade, regional trading blocs and protectionism
4. The European Union
5. The BRIC economies: Brazil, Russia, India and China
6. Growth and development
7. Managing the global economy: post ‘credit crunch’

Applied Economics equips you with the skills and knowledge to apply economic analysis to the current economic problems happening in the world today.

Highly praised for its clear presentation, broad coverage of topics, and unique blend of theory and application, Applied Economics brings the subject to life, helping you to understand the relevance of economics in the ‘real world’

This new edition has been thoroughly updated and includes the following features:

• Combines information and analysis over 30 separate economics and business topic areas.
• Clear and easy-to-read writing style
• Well-balanced blend of theory and application
• 5 brand new chapters, including 'Health Economics' and 'Corporate Social and Ethicial Responsibilty'
• Examination of global policy issues helps give a broader international context.
• New material on the recent financial crisis and its impact on the world economy
• Improved online supplements package provides enhanced animated Power Points and additional data questions 

You can visit the companion website for this book at www.pearsoned.co.uk/griffithswall where you will find a variety of multiple choice questions, up-to-date facts, links to relevant sites on the web, Instructor’s Manual, case-study materials, answers to questions and PowerPoint slides.

Applied Economics is ideal for undergraduate studying economics, business studies, management and the social sciences. It is also suitable for those studying professional courses, HND and A-Level courses.

Alan Griffiths, BA, MSc, is Reader in Economics in the Ashcroft International Business School, Anglia Ruskin University.

Stuart Wall, BA, MSc, is Professor of Business and Economics Education in Anglia Ruskin University, and Head of the Department of International Business and Strategy.

They are both authors of ‘Economics for Business and Management’, also published by Pearson.

Ø      Combines information and analysis over 30 separate economics and business topic areas.

Ø      Clear and easy-to-read writing style

Ø      Well-balanced blend of theory and application

Ø      5 brand new chapters, including 'Health Economics' and 'Corporate Social and Ethicial Responsibilty'

Ø      Examination of global policy issues helps give a broader international context.

Ø      New material on the recent financial crisis and its impact on the world economy

Ø      Improved online supplements package provides enhanced animated Power Points and additional data questions