Commodity Marketing Strategies, Concepts, and Cases
Innbundet /
2022
/ Engelsk
Produktdetaljer
ISBN
9783030906566
Publisert
2022-04-23
Utgiver
Springer Nature Switzerland AG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Professional/practitioner, P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
8
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
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Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
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Summarizes the state of the art on commodity marketing with practical advice Provides strategies, frameworks, and approaches for commodity marketing Shares best practices for different industries facing commoditization
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Les mer
Produktdetaljer
ISBN
9783030906566
Publisert
2022-04-23
Utgiver
Springer Nature Switzerland AG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Professional/practitioner, P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
8