Data, Expert Knowledge and Decisions An Interdisciplinary Approach with Emphasis on Marketing Applications
Heftet /
2012
/ Engelsk
Produktdetaljer
ISBN
9783642734915
Publisert
2012-01-07
Utgiver
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Høyde
244 mm
Bredde
170 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
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Les mer
Produktdetaljer
ISBN
9783642734915
Publisert
2012-01-07
Utgiver
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Høyde
244 mm
Bredde
170 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet