A comprehensive and up-to-date analysis on the economics of chocolate written by global experts. It covers the history of chocolate, the organization of the industry, geographic analyses of market developments, consumer choice, policies, and regulatory issues.

1: Mara P. Squicciarini and Johan Swinnen: The Economics of Chocolate: Introduction and Overview Part I. History 2: Eline Poelmans and Johan Swinnen: A Brief Economic History of Chocolate 3: William G. Clarence-Smith: Chocolate Consumption from the Sixteenth Century to the Great Chocolate Boom 4: Ingrid Fromm: From Small Chocolatiers to Multinationals to Sustainable Sourcing: A Historical Review of the Swiss Chocolate Industry 5: Maria Garrone, Hannah Pieters, and Johan Swinnen: From Pralines to Multinationals: The Economic History of Belgian Chocolates Part II. Consumption 6: Heike C. Alberts and Julie Cidell: Chocolate Consumption, Manufacturing, and Quality in Europe and North America 7: Stefania Moramarco and Loreto Nemi: Nutritional and Health Effects of Chocolate 8: Sabrina Bruyneel and Siegfried Dewitte: Health Nudges: How Behavioral Engineering Can Reduce Chocolate Consumption 9: Di Mo, Scott Rozelle, and Linxiu Zhang: Chocolate Brands and Preferences of Chinese Consumers 10: Pieter Vlaeminck, Jana Vandoren, and Liesbet Vranken: Consumers' Willingness to Pay for Fair Trade Chocolate Part III. Governance and Industrial Organization 11: Niels Fold and Jeff Neilson: Sustaining Supplies in Smallholder-Dominated Value Chains: Corporate Governance of the Global Cocoa Sector 12: Stephanie Barrientos: Beyond Fair Trade: Why are Mainstream Chocolate Companies Pursuing Social and Economic Sustainability in Cocoa Sourcing? 13: Sietze Vellema, Anna Laven, Giel Ton, and Sander Muilerman: Policy Reform and Supply Chain Governance: Insights from Ghana, Côte d'Ivoire, and Ecuador 14: Nina Langen and Monika Hartmann: Chocolate Brands' Communication of CSR in Germany 15: Giulia Meloni and Johan Swinnen: Chocolate Regulations Part IV. Markets and Prices 16: Christopher L. Gilbert: The Dynamics of the World Cocoa Price 17: Catherine Araujo Bonjean and Jean-François Brun: Concentration and Price Transmission in the Cocoa-Chocolate Chain 18: Filip Abraham, Zuzanna Studnicka, and Jan Van Hove: Belgian Chocolate Exports: Quality and Reputation versus Increased Competition Part V. New Chocolate Markets 19: Fan Li and Di Mo: The Burgeoning Chocolate Market in China 20: Saule Burkitbayeva and Koen Deconinck: Hot Chocolate in the Cold: The Economics and Politics of Chocolate in the Former Soviet Union 21: Emma Janssen and Olivia Riera: Too Hot to Handle: The Explosive Growth of Chocolate in India 22: Seneshaw Tamru and Johan Swinnen: Back to the Roots: Growth in Cocoa and Chocolate Consumption in Africa Index

Innovative, the first book to provide such a comprehensive economic overview on this emerging topic Worldwide appeal with chapters on Europe, the US, China, India, the former Soviet Union, Ghana, Côte d'Ivoire, and Ecuador Multidisciplinary, it covers economics, business, psychology, history, government, nutrition, and geography Includes a wide range of topics including the history of cocoa and chocolate, sustainable sourcing, production and consumption, consumer choices, the nutritional, psychological, and health effects of chocolate consumption, government regulation, and rich consumers and poor producers Written in an accessible style

Mara P. Squicciarini is an Assistant Professor in the Department of Economics at Bocconi University and a research affiliate at the CEPR, the Dondena Research Center, IGIER, and LICOS. She received a BSc in Economics from Bocconi University, a joint MSc in Economics from Bocconi University and Université catholique de Louvain, and a Ph.D. in Economics from the University of Leuven. She has also been a Postdoctoral Researcher at Northwestern University and Visiting Researcher at Stanford University and at UCLA. Her research has appeared in journals such as Science, Nature, and The Quarterly Journal of Economics and has been profiled in media outlets such as The Economist, The Financial Times, Harvard Business Review, Freakonomics. Johan Swinnen is Professor of Economics and Director of the LICOS-Centre for Institutions and Economic Performance at the University of Leuven; a Visiting Scholar at the Centre for Food Security and the Environment at Stanford University; and President of the International Association of Agricultural Economists and of The Beeronomics Society. He has published widely on global food security, political economy, institutional reform, trade, global value chains, and product standards. His books include Quality Standards, Value Chains and International Development (CUP, 2015), Political Power and Economic Policy (CUP, 2011), The Economics of Beer (OUP, 2011), and From Marx and Mao to the Market (OUP, 2006).

Innovative, the first book to provide such a comprehensive economic overview on this emerging topic Worldwide appeal with chapters on Europe, the US, China, India, the former Soviet Union, Ghana, Côte d'Ivoire, and Ecuador Multidisciplinary, it covers economics, business, psychology, history, government, nutrition, and geography Includes a wide range of topics including the history of cocoa and chocolate, sustainable sourcing, production and consumption, consumer choices, the nutritional, psychological, and health effects of chocolate consumption, government regulation, and rich consumers and poor producers Written in an accessible style