When every member of staff embraces why guests visit and considers the alternative options they had, you unlock a powerful mindset: The Hospitality Mentality.Guest experience expert Josh Liebman’s The Hospitality Mentality is a framework that leverages a company’s greatest asset—its people—and enables all staff members, especially those on the front line, with tools to enhance the guest experience in powerful ways, creating a strong desire to return and share their experience with others.Business leaders will gain inspiration to take their service standard to the next level, knowing that this is an area that cannot plateau.  Readers will be motivated to go above and beyond guests’ expectations through creating hyper-personalized experiences, amplifying enthusiasm, anticipating needs, and crafting superior “wow” moments that solidify memories that take satisfaction to the next level. By maximizing the benefit of guest feedback and directly addressing complaints, service providers can strengthen their relationship with their guests, ultimately leading to business/brand loyalty.The impact of The Hospitality Mentality is more than a warm, fuzzy feeling—it will drive a business forward.
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The Hospitality Mentality enhances the guest experience and creates raving fans—and return guests!
Promotion will be handled by a hired publicistSubmit to industry reviewers, including Publishers Weekly Library Journal, Foreword ReviewsDedicated Book Website to serve as primary landing page for promoting the book (1. Includes book purchase options, author information, and free resources. 2. Bonus content not included in the book and 3. Guide for implementing concepts from the book)Author hosts and will promote book to AttractionPros Podcast which has approximately 300-500 downloads per weekLeverage well-managed social media accounts to promote the book to an engaged following (LinkedIn: 4K followers, Twitter: 4K followers)Speak at various conferences, primarily in the attractions and family entertainment industriesDevelop educational sessions covering core book conceptsEncourage audience to access free online resources to enter the top of the funnelTease the book months in advance to generate awareness and demandDrip-feed more information as the release date approachesOffer exclusive access to highly interested individuals before the releaseLeverage initial demand to drive further interest and salesEncourage readers to share on social media for social proof and increased demandAim for immediate purchases and continual sales growth after releaseResidual effects include long-term sales, increased demand for consulting and training opportunities
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Produktdetaljer

ISBN
9781636981765
Publisert
2023-12-21
Utgiver
Vendor
Morgan James Publishing llc
Høyde
216 mm
Bredde
140 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
254

Forfatter

Biographical note

Josh Liebman specializes in guest experience within attractions, tourism, and hospitality, including service standards, complaint resolution, and driving guest loyalty. He is a serial entrepreneur, consultant, and speaker. Josh’s educational background includes a bachelor’s degree in Hospitality Management along with a master’s degree in Hospitality & Tourism, both from the University of Central Florida’s Rosen College of Hospitality Management. Josh has worked for some of the top attraction operators in the world, including, but not limited to Walt Disney World, Universal Orlando, Merlin Entertainments, and Cedar Fair. He has been integral to the openings of multiple venues in various leadership capacities. Additionally, Josh has consulted for many of the world's leading hospitality brands, including Ritz Carlton, Four Seasons, and Waldorf Astoria. He is the Co-Host of the AttractionPros Podcast and Host of the Guest Experience Show and currently resides in Chicago, IL.