This book is for all of our customers who have read our books and need to know more. Robert A. Peterson has written a comprehensive text on questionnaire design and construction. This volume goes a step beyond the Survey Kit to give the reader more information.
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A guide to survey research.
Questions and Answers
The Process of Questionnaire Construction
Open- and Closed-End Questions
Constructing and Wording Questions
Rating Scales
Asking Specific Questions
Questionnaire Structure and Evaluation
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"Robert A. Peterson’s work is undoubtedly the finest discussion of this key subject since Stanley Payne’s ‘Art of Asking Questions.’ This is where the quality of research begins, and in the rush to new survey technology, the art and science of asking questions is often lost. Must reading for all marketing majors as well as those who want to choose marketing research as a career."
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Produktdetaljer
ISBN
9780761916413
Publisert
2000-02-14
Utgiver
Vendor
SAGE Publications Inc
Vekt
310 gr
Høyde
254 mm
Bredde
177 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
152
Forfatter