The insight that institutions, and the communicative practices that
create, sustain, and challenge them, are multimodal accomplishments
has garnered increasing attention from scholars in organization and
management research over the last decade. Traditional understanding of
social knowledge and meaning as being constituted primarily through
verbal discourse has been challenged and extended by work that has
promoted the centrality of visual, material, and other sign systems
(e.g., audio, gestures, layout) for constructing social reality.
While some discursive approaches to organizations and institutions
have acknowledged the existence and relevance of modes other than the
verbal for some time, systematic research on multimodality has
remained rather sparse. In particular, the interaction and
orchestration of multiple modes remains terra incognita with
considerable empirical, methodological, and theoretical stakes.
Together, 54A and 54B of Research in the Sociology of Organizations
investigate these issues with innovative research that focuses on the
relationship between different modes in the emergence, diffusion,
maintenance, and challenge of social meanings and institutions.
Individual contributions demonstrate the potential of multimodal
approaches to rejuvenate and extend the study of institutions, they
revisit research on classic phenomena in organization theory through a
multimodal lens, and advance the design of relevant and rigorous
methods of analysis for the study of multimodal communicative
practices.
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Produktdetaljer
ISBN
9781787434509
Publisert
2017
Utgiver
Vendor
Emerald Publishing Limited
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter