Social Research Methods Qualitative and Quantitative Approaches
Produktdetaljer
Biografisk notat
H. Russell Bernard is director of the Institute for Social Science Research at Arizona State University and Professor Emeritus of Anthropology of the University of Florida. He is a cultural anthropologist specializing in technology and social change, language revitalization, and social network analysis. Bernard has done research or taught at universities in the United States, Mexico, Greece, Japan, and Germany. He is a former editor of Human Organization and the American Anthropologist and is the founder and editor of the journal Field Methods. Bernard’s books include Research Methods in Anthropology and Social Research Methods (both with Amber Wutich); Analyzing Qualitative Data (with Gery Ryan and Amber Wutich); and Native Ethnography (with Jesús Salinas Pedraza). Bernard was the 2003 recipient of the Franz Boas Award and the 2024 recipient of the Conrad Arensberg Award from the American Anthropological Association and is a member of the U.S. National Academy of Sciences.<em>“The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students’ favorite thing to discuss in class.”</em>
- Erica B. Gibson,
<em>“Bernard does an excellent job of not only showing how to practice research, but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research.”</em>
- Julian Kilker,
<em>“The book includes a thorough presentation of quantitative and qualitative methods, including formulas and statistics for quantitative methods. Bernard is one of very few methods authors who includes and explains statistical methods, not just the methods used. Moreover, the book is very comprehensive and uses lots of examples to explain the material in depth.”</em>
- Monika Ardelt,
<em>“The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other texts that I’m aware of, and the organization is superb. The text contains strong descriptions of positivist versus humanistic traditions and splits in social research. It also includes great detail on how to successfully operationalize research variables. The discussion on theory as a “mechanism” and how to choose problems is easily understood and effective. Moreover, the author’s emphasis on making personal interest a high priority in choosing a research topic is critical and primary.”</em>
- Benedict J. Colombi,
<p>′There is considerable detail on the history and philosophical foundations of social and behavioural research, ranging from the ‘what’ to the ‘how-to’ of social research. </p>
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<p>To make sure the message of each chapter is clearly communicated [Bernard] employs a wealth of examples and reading lists. He also provides the reader with a description of key concepts employed in each chapter.′</p>
- Maryam Nazari & G.E. Gorman, Online Information Review
This text provides a comprehensive guide to doing research in the social and behavioral sciences—from research design and sampling to collecting and analyzing data. Rich in examples, the book has been revised and updated to provide today′s students with a conceptual understanding of each qualitative and quantitative technique, as well as showing them how to use it.
"The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students′ favorite thing to discuss in class." -Erica B. Gibson, University of South Carolina
"Bernard does an excellent job of not only showing how to practice research but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research." -Julian Kilker, University of Nevada, Las Vegas
"The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other texts…the organization is superb." -Benedict J. Colombi, University of Arizona