“The study of elections has moved beyond rehashing events and studying voter behaviour. To truly understand campaigns, we need to unpack the strategic thinking behind market positioning, messaging, policy choices, branding and wedge politics. This book is a welcome addition to the political marketing literature.” (Alex Marland, Professor of Political Science, Memorial University of Newfoundland, Canada)

“The 2019 Canadian Federal Election contained fascinating issues in a close-run election to determine the future of the country. The team assembled by Gillies, Raynauld, and Turcotte have provided an indispensable guide to these issues in respect of political marketing. Anyone wanting to know how Canada got itself a minority government would do well to read this book. Readers will learn about how the liberals rebranded, now having to run on a record in government, the Conservatives failed to recapture the glory days of the Harper years, the NDP struggled with financial limitations to merely gain a reprieve, Quebec went its own way, while populists in the rest of Canada failed to make much of an impact. Readers will also gain a better understanding of wedge issues in Canada, the application of market intelligence, and much more. You will find this book invaluable.” (Neil Bendle, Associate Professor of Marketing, University of Georgia, USA)