Introduction: Why Turkey's Public Diplomacy Is Important; B. Senem Cevik and Philip Seib 1. Turkey's Public Diplomacy: Its Actors, Stakeholders and Tools; Gaye Asli Sancar 2. Historical Perspective: Ottomans and the Republican Era; Vedat Demir 3. Engaging With the Middle East: The Rise and Fall of Turkish Leadership in the 2000s; Ozlem Tur 4. Dominance in the Neighborhood: Turkey and Iran; Melody Mohebi 5. Elsewhere in the Neighborhood: Reaching Out to the Western Balkans; Marija Mitrovic Boskovic, Dusan Reljic, and Alida Vracic 6. The Benefactor: NGOs and Humanitarian Aid; B. Senem Cevik 7. Turkish Foreign Policy in the Transatlantic Context: A Case of Soft Power and Public Diplomacy; Kivanc Ulusoy 8. Addressing Controversy I: Public Diplomacy Between Turkey and Armenia; Burcu Gultekin Punsmann 9. Addressing Controversy II: Turkey and the Kurds; Galip Dalay 10. Expanding Perspective: Reaching Out to China and the East; Cagdas Ungor 11. Noor and Friends: Turkish Culture in the World; Selcan Kaynak

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