Customer-Dominant Logic Customer-Dominant Management as a New Target in Relationship Marketing
Heftet /
2025
/ Engelsk
Produktdetaljer
ISBN
9783658453541
Publisert
2025-11-27
Utgiver
Springer Fachmedien Wiesbaden
Høyde
240 mm
Bredde
168 mm
Aldersnivå
Professional/practitioner, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
18
It discusses a new philosophy that sees integration of the provider with the customer as necessary Puts the customer at the center of all business activities From analysis through strategic planning to operational implementation
Les mer
Produktdetaljer
ISBN
9783658453541
Publisert
2025-11-27
Utgiver
Springer Fachmedien Wiesbaden
Høyde
240 mm
Bredde
168 mm
Aldersnivå
Professional/practitioner, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
18