Sports Technology and Innovation Assessing Cultural and Social Factors
Produktdetaljer
“Vanessa Ratten illustrates how technology changes commercialization processes in sport. A must-have book for all students of innovation management or sports science.” (Manuel Alonso, Universidad Católica de la Santísima Concepción, Chile)
“I recommend this book because it focuses on sport technology, which has been understudied yet is vitally important in the fitness industry. Currently, technology is essential in the business models of the fitness industry, so this book shows an interesting perspective for sports managers and instructors.” (Jerónimo García-Fernández, University of Seville, Spain)
“Sports Technology and Innovation cogently outlines the nexus of sports, innovation, and technology, and highlights why this is an area of significant academic and practical importance. The sports value chain is instantaneous – with production, distribution, and consumption of the core product happening simultaneously. The increased fragmentationand digitalization of content means that technology has redefined what it means to work in sport. Ratten captures the nature of this dynamic environment and thoroughly discusses the importance of using technology in the sport industry. Furthermore, she does so while maintaining a keen eye towards social stewardship. I see this book as very timely, and certainly of use to a range of stakeholders who teach about and work in the business of sports.” (Ted Hayduk, San Jose State University, USA)
“Sports Technology and Innovation presents an extensive array of contemporary issues relevant to sport that has up to this point generated surprisingly little attention and even less space in our Sport Management programmes around the world. This is a welcomed contribution for those of us interested in educating coming sport managers on the positive and negative externalities of technology innovation in sport, whether we are choosing a cultural, socio-technical, organizational, economic, entrepreneurial approach.” (H. Thomas R. Persson, Reader and Associate Professor in Sport Management, Kristianstad University, Swedeb)
“Sports Technology and Innovation gives interesting insights how technological innovations have affected the development of global sport industry. This book gives fresh viewpoints in the use of innovation and technology in sport from multiple perspectives. I highly recommend this book for those interested in these issues as a part of future sport management.” (Aila Ahonen, JAMK University, Sport Business School, Finland)