Since the late 1990s, when broadcasters began adapting such television
shows as Big Brother, Survivor and Who Wants to Be a Millionaire? for
markets around the world, the global television industry has been
struggling to come to grips with the prevalence of program franchising
across international borders. In TV Format Mogul, Albert Moran traces
the history of this phenomenon through the lens of Australian producer
Reg Grundy’s transnational career. Program copycatting, Moran
shows, began long before its most recent rise to prominence. Indeed,
he reveals that the practice of cultural and commercial cloning from
one place to another, and one time to another, has occurred since the
early days of broadcasting. Beginning in the late 1950s, Grundy
brought non-Australian shows to Australian audiences, becoming the
first person to take local productions to an overseas market. By
following Grundy’s career, Moran shows how adaptation and remaking
became the billion-dollar business they are today. An exciting new
contribution from Australia’s foremost scholar of television, TV
Format Mogul will be a definitive history of program franchising.
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Reg Grundy's Transnational Career
Produktdetaljer
ISBN
9781783200771
Publisert
2016
Utgave
1. utgave
Utgiver
Ingram Publisher Services UK- Academic
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter