GET TO GRIPS WITH THE PHPLIST E-MAIL ANNOUNCEMENT DELIVERY SYSTEM!
KEY FEATURES
* Harness the power and flexibility of open source software using
phpList for e-mail management mastery
* Use analytics to identify top-performing links and most engaged
subscribers, and target campaigns based on flexible criteria
* Automate routine list management housework, freeing you to produce
quality content
* Integrate phpList with existing publishing platforms, including
WordPress, Blogger, Joomla!, and Drupal
* Packed with screenshots, real-world examples, and detailed
explanations
BOOK DESCRIPTION
Tired of an e-mail BCC list that scrolls off the page, or fiddly and
hard-to-manage bulk mailing systems? You need phpList – a
high-powered, robust, feature-packed mailing system that will get out
of your way and get the job done! You want to know more about phpList?
phpList is a popular open source e-mail campaign manager, sporting a
powerful web frontend, rich message editor, and an advanced feature
set. phpList 2 E-mail Campaign Manager will guide you from basic
installation and setup through management, reporting, and automation
of phpList, the world's most popular open source e-mail campaign
manager. It also covers advanced customization and configuration of
phpList. We start with a basic configuration, and finish with a
full-featured e-mail management engine. You will work your way up from
basic installation to advanced topics such as bounce automation, user
and click-through tracking, and integration with third-party tools
such as WordPress, Joomla!, Drupal, and Blogger. Advanced topics such
as securing your installation against spammers, attacks, and
vulnerabilities are covered, as well as additional advanced and
experimental features offered by phpList. This book is an invaluable
guide for any e-mail publisher who wants a robust and powerful engine
to manage their small-to-huge e-mail distribution empire.
WHAT YOU WILL LEARN
* Install and set up phpList on your web hosting platform
* Integrate subscription with third-party publishing platforms
* Configure intelligent bounce handling
* Integrate membership and features with Joomla!, Drupal, WordPress,
and Blogger
* Automate list management and bounce processing
* Gain insight with user and click tracking reports
* Leverage advanced features for greater flexibility and results
* Secure phpList from attacks and future vulnerabilities
* Troubleshoot common issues
* Avoid dealing with spammers by implementing CAPTCHAs
WHO THIS BOOK IS FOR
This book is aimed at content creators and distributors who want to up
their game to a full e-mail distribution engine. Further, it will
certainly appeal to you if you are technically inclined and would
rather roll your own system than use an off-the-shelf product. You are
assumed to be familiar with the basic concepts of e-mail, editing text
files, and managing remote files with FTP / SFTP. Advanced topics will
teach you to get your hands dirty in some of phpList's open-source
code.
Les mer
Produktdetaljer
ISBN
9781849511056
Publisert
2013
Utgave
1. utgave
Utgiver
Packt Publishing
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter