New York Times bestseller! "Few are better positioned to illuminate
the vagaries of this transformation than Galloway, a tech
entrepreneur, author and professor at New York University’s Stern
School. In brisk prose and catchy illustrations, he vividly
demonstrates how the largest technology companies turned the crisis of
the pandemic into the market-share-grabbing opportunity of a
lifetime." --The New York Times "As good an analysis as you could
wish to read." --The Financial Times From bestselling author and NYU
Business School professor Scott Galloway comes a keenly insightful,
urgent analysis of who stands to win and who's at risk to lose in a
post-pandemic world The COVID-19 outbreak has turned bedrooms into
offices, pitted young against old, and widened the gaps between rich
and poor, red and blue, the mask wearers and the mask haters. Some
businesses--like home exercise company Peloton, video conference
software maker Zoom, and Amazon--woke up to find themselves crushed
under an avalanche of consumer demand. Others--like the restaurant,
travel, hospitality, and live entertainment industries--scrambled to
escape obliteration. But as New York Times bestselling author Scott
Galloway argues, the pandemic has not been a change agent so much as
an accelerant of trends already well underway. In Post Corona, he
outlines the contours of the crisis and the opportunities that lie
ahead. Some businesses, like the powerful tech monopolies, will thrive
as a result of the disruption. Other industries, like higher
education, will struggle to maintain a value proposition that no
longer makes sense when we can't stand shoulder to shoulder. And the
pandemic has accelerated deeper trends in government and society,
exposing a widening gap between our vision of America as a land of
opportunity, and the troubling realities of our declining wellbeing.
Combining his signature humor and brash style with sharp business
insights and the occasional dose of righteous anger, Galloway offers
both warning and hope in equal measure. As he writes, "Our
commonwealth didn't just happen, it was shaped. We chose this path--no
trend is permanent and can't be made worse or corrected."
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From Crisis to Opportunity
Produktdetaljer
ISBN
9780593332221
Publisert
2020
Utgiver
Penguin US
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter