In the 1970s, Hydro-Québec declared in a publicity campaign “We Are Hydro-Québécois.” The slogan symbolized the extent to which hydroelectric development in the North had come to both reflect and fuel French Canada’s aspirations in the South. The slogan helped southerners relate to the province’s northern territory and to accept the exploitation of its resources. In Power from the North, Caroline Desbiens explores how this culture of hydroelectricity helped shape the material landscape during the first phase of the James Bay hydroelectric project. She analyzes the cultural forces that contributed to the transformation of the La Grande River into a hydroelectric complex. Policy makers and Quebecers did not, she argues, view those who built the dams as mere workers – they saw them as pioneers in a previously uninhabited landscape now inscribed with the codes of culture and spectacle. This dynamic book reveals that drawing power from the North involves not only the cultural erasure of Aboriginal homelands but also rewriting the region’s history in the language of identity and territoriality. To reverse this trend, Desbiens calls for a truly sustainable resource management, one in which all actors bring an awareness of their own cultural histories and visions of nature, North, and nation to the negotiating table.