For undergraduate Introduction to Public Relations courses.
Pairing Fraser Seitel’s unique, humorous voice with the most
up-to-date case studies, interviews, news photos, and other
techniques, the _Practice of Public Relations_ is truly an
“in-your-face” Public Relations textbook.
The 12th edition continues the theme of giving students the knowledge
and skills they need to know to be successful in today’s world of
public relations –including heavy emphasis on social media and
ethics.
Les mer
Produktdetaljer
ISBN
9781292055305
Publisert
2013
Utgave
12. utgave
Utgiver
Pearson International Content
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
404
Forfatter