For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the _Practice of Public Relations_ is truly an “in-your-face” Public Relations textbook. The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.
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Produktdetaljer

ISBN
9781292055305
Publisert
2013
Utgave
12. utgave
Utgiver
Pearson International Content
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
404

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