Produktdetaljer
ISBN
9789813132696
Publisert
2017
Utgave
15. utgave
Utgiver
Pearson International Content
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
720
Forfatter
Digital bok /
2017
/ Engelsk
421,-
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FOR PRINCIPLES OF MARKETING COURSES USING A COMPREHENSIVE TEXT.
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive
communities of consumers who make products and brands a part of their
daily lives. To help students understand how to create value and gain
loyal customers, _Principles of Marketing_ presents fundamental
marketing information in a comprehensive format, organized around an
innovative customer-value framework.
Les mer
FOR PRINCIPLES OF MARKETING COURSES USING A COMPREHENSIVE TEXT.
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive
communities of consumers who make products and brands a part of their
daily lives. To help students understand how to create value and gain
loyal customers, _Principles of Marketing_ presents fundamental
marketing information in a comprehensive format, organized around an
innovative customer-value framework.
Les mer
Produktdetaljer
ISBN
9789813132696
Publisert
2017
Utgave
15. utgave
Utgiver
Pearson International Content
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
720
Forfatter