Principles of Microeconomics:  Behavior and Efficiency is a textbook for the modern student.  Written in a conversational style, as is its companion book, Principles of Macroeconomics:  Theory and Policy, Behavior and Efficiency takes an in-depth look at individual consumer behavior and profit maximization, as well as the U.S. political system and government behavior.  With discussion boxes and examples taken from today’s headlines, Behavior and Efficiency is a necessary text for first-year economics students, as well as MBA students needing a refresher course in basic economic studies.