Strategisches Markt-Management Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln Aaker David A. Heftet / 2013 / Tysk
Brand Equity & Advertising Advertising's Role in Building Strong Brands Biel Alexander L. Innbundet / 2016 / Engelsk
Brand Equity & Advertising Advertising's Role in Building Strong Brands Biel Alexander L. Heftet / 1993 / Engelsk
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