Service-Dominant Logic of Marketing Dialog, Debate, and Directions Lusch Robert F. Innbundet / 2006 / Engelsk
Service-Dominant Logic of Marketing Dialog, Debate, and Directions Lusch Robert F. Heftet / 2006 / Engelsk
Service-Dominant Logic Premises, Perspectives, Possibilities Lusch Robert F. Innbundet / 2014 / Engelsk
Toward a Better Understanding of the Role of Value in Markets and Marketing Vargo Stephen L. Innbundet / 2012 / Engelsk
