Promoting Health: A Practical Guide continues to offer health promotion workers with an essential guide to day-to-day planning and service delivery in a variety of different areas of practice. * Describes the international and national strategies and movements that have emerged to reduce inequalities in health * Examines the concept of need and provides tools to assist in the identification of health promotion needs * Contains almost 50 exercises and 20 Case Studies to engage readers and reinforce learning * Describes the knowledge and skills required to draw on evidence, undertake research and use various techniques to inform and prioritise health promotion practice * Shows how to ensure that health promotion work contributes to local and national strategies * Looks at the concept of ‘value for money’ via learning ways of thinking based in health economics * Shows how to develop key skills that include information management, report writing, time management, project management, and change management * Looks at the effectiveness of good communication skills and emphasises the importance of establishing high-quality professional relationships * Provides practical guidance on the preparation of communication tools which range from leaflets, posters and display boards to the use of radio and television * Will reflects recent changes to the structure and organisation of the NHS * To include national standards for work in health promotion and public health * Discusses the latest research on the comparative effectiveness of different approaches to health promotion * Refers to the effectiveness of novel techniques, including the use of Social Media via Twitter and YouTube.