Biographical note

The author of this monograph is SHAO Peiren, a professor and doctoral advisor at Zhejiang University’s Communication Research Institute. Former positions held by him include Director of the Communication Research Institute at Zhejiang University, Deputy Director of the Department of Journalism and Communication, Associate Dean of the School of Humanities, and Deputy Director of the Faculty of Arts and Humanities. He is currently President of the World Huallywood Association (in the U.S.), Chairman of the China Media Research Association (in the U.S.), Vice Chairman of the World Cultural Alliance (in the U.S.), Vice President of the Chinese Association of Communication, Founding President and Lifetime President of the Zhejiang Association of Communication, Director-general of the Zhejiang Convention and Exhibition Society, and proprietor of the journal China Media Report.     Professor SHAO has published more than 360 research articles in addition to 32 monographs, textbooks, and collections. Principles and Applications of Communication Science has laid a solid foundation for his research in this field, and ‘Contemporary Communication Series’ for which he has worked as a chief editor has expanded his research scope. In addition, Communication Studies conveys the essence of his theoretical exploration on communication science, while Huaxia Communication Theory and Asian Communication Theory: Asian Perspective in International Communication Studies reflect his profound thoughts on how to conduct the research on media and communication and how to carry out communication activities from the angle of a modern Chinese intellectual. More importantly, he has devoted himself to exploring new frontiers in interdisciplinary fields. Media Management, Geography of Media: Mass Media as Cultural Landscape, and Media Ecology: Media as a Green Ecology are but three of his representative works. At the provincial and ministerial levels, Professor SHAO has won First Prize twice and Second Prize three times. In addition, he received the Sixth FAN Jingyi Journalism Education Award (for Excellent Teachers), the Baosteel Excellent Teacher Award of the Ministry of Education, and the title of Young and Middle-Aged Expert for his contributions to Zhejiang Province.