Conjoint Measurement Methods and Applications
Innbundet /
2007
/ Engelsk
Produktdetaljer
ISBN
9783540714033
Publisert
2007-09-19
Utgave
4. utgave
Utgiver
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Research, UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
7
From the reviews: "The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions.
Les mer
4th edition
Latest developments in conjoint analysis which is the most important multivariate technique in marketing Covers all hot topics in the field Includes supplementary material: sn.pub/extras
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Les mer
Produktdetaljer
ISBN
9783540714033
Publisert
2007-09-19
Utgave
4. utgave
Utgiver
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Research, UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
7