Conjoint Measurement Methods and Applications
Heftet /
2010
/ Engelsk
Produktdetaljer
ISBN
9783642090561
Publisert
2010-10-15
Utgave
4. utgave
Utgiver
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
7
From the reviews: "The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)
4th edition
Latest developments in conjoint analysis which is the most important multivariate technique in marketing Covers all hot topics in the field Includes supplementary material: sn.pub/extras
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Produktdetaljer
ISBN
9783642090561
Publisert
2010-10-15
Utgave
4. utgave
Utgiver
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
7