Designing and Conducting Business Surveys provides a coherent overview
of the business survey process, from start to finish. It uniquely
integrates an understanding of how businesses operate, a total survey
error approach to data quality that focuses specifically on business
surveys, and sound project management principles. The book brings
together what is currently known about planning, designing, and
conducting business surveys, with producing and disseminating
statistics or other research results from the collected data. This
knowledge draws upon a variety of disciplines such as survey
methodology, organizational sciences, sociology, psychology, and
statistical methods. The contents of the book formulate a
comprehensive guide to scholarly material previously dispersed among
books, journal articles, and conference papers. This book provides
guidelines that will help the reader make educated trade-off decisions
that minimize survey errors, costs, and response burden, while being
attentive to survey data quality. Major topics include: •
Determining the survey content, considering user needs, the business
context, and total survey quality • Planning the survey as a project
• Sampling frames, procedures, and methods • Questionnaire design
and testing for self-administered paper, web, and mixed-mode surveys
• Survey communication design to obtain responses and facilitate the
business response process • Conducting and managing the survey using
paradata and project management tools • Data processing, including
capture, editing, and imputation, and dissemination of statistical
outputs Designing and Conducting Business Surveys is an indispensable
resource for anyone involved in designing and/or conducting business
or organizational surveys at statistical institutes, central banks,
survey organizations, etc.; producing statistics or other research
results from business surveys at universities, research organizations,
etc.; or using data produced from business surveys. The book also lays
a foundation for new areas of research in business surveys.
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Produktdetaljer
ISBN
9781118447918
Publisert
2014
Utgave
1. utgave
Utgiver
Wiley Professional Development (P&T)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
640
Forfatter