Green Pages The Business of Saving the World
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John Elkington, Tom Burke, Julia HailesOriginally published in 1988. Europeans want a better environment. Increasingly, too, they are demanding the products, services, legislation and policies that will provide it. Green Pages reveals what Europe’s environmentalists plan to do next and how environmental pressures will threaten major markets – and at the same time opens up new opportunities for business, investment and employment. Green Pages is a fantastic reference source for green enterprise, and will be of interest to students of environmental economics.
Preface Stanley Clinton-Davis; Perspectives: List of Contributors; List of Advertisers; Introduction; The Business Environment; Greener Growth; 1. Markets 2. Design 3. Research 4. Computers 5. Pollution and Waste 6. Energy 7. Farming and Forestry 8. Urban Renewal 9. Tourism 10. Health 11. Money 12. Media and Publishing 13. Advertising and Public Relations 14. Careers and Education; Into the 90s; Follow Up; Index