The power of transformative design, multidisciplinary leaps, and
diversity: lessons from a Black professional’s journey through
corporate America. Design offers so much more than an aesthetically
pleasing logo or banner, a beautification add-on after the heavy
lifting. In Reimagining Design, Kevin Bethune shows how design
provides a unique angle on problem-solving—how it can be leveraged
strategically to cultivate innovation and anchor multidisciplinary
teamwork. As he does so, he describes his journey as a Black
professional through corporate America, revealing the power of
transformative design, multidisciplinary leaps, and diversity.
Bethune, who began as an engineer at Westinghouse, moved on to Nike
(where he designed Air Jordans), and now works as a sought-after
consultant on design and innovation, shows how design can transform
both individual lives and organizations. In Bethune’s account,
diversity, equity, and inclusion emerge as a recurring theme. He shows
how, as we leverage design for innovation, we also need to consider
the broader ecological implications of our decisions and acknowledge
the threads of systemic injustice in order to realize positive change.
His book is for anyone who has felt like the “other”—and also
for allies who want to encourage anti-racist, anti-sexist, and
anti-ageist behaviors in the workplace. Design transformation takes
leadership—leaders who do not act as gatekeepers but, with agility
and nimbleness, build teams that mirror the marketplace. Design in
harmony with other disciplines can be incredibly powerful;
multidisciplinary team collaboration is the foundation of future
innovation. With insight and compassion, Bethune provides a framework
for bringing this about.
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Unlocking Strategic Innovation
Produktdetaljer
ISBN
9780262368469
Publisert
2021
Utgiver
Random House Publishing Services
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter