A COMPREHENSIVE TEXTBOOK FOR MASTERING RESEARCH DESIGN AND ANALYSIS IN TOURISM, HOSPITALITY, LEISURE AND EVENTS. _RESEARCH METHODS FOR TOURISM, HOSPITALITY, LEISURE AND EVENTS _is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust studies, collect and interpret data effectively and write persuasive, evidence-based reports or dissertations. This textbook includes: - Chapter summaries and learning outcomes to consolidate understanding - Reflective questions for self-assessment - Global real-world examples that demonstrate applied research in context - Glossary of key terms - Structured guidance on writing dissertations and final reports Whether preparing for a dissertation, an independent project or a future career in tourism and hospitality, _RESEARCH METHODS FOR TOURISM, HOSPITALITY, LEISURE AND EVENTS_ equips students with the methodological tools and analytical skills to produce credible, high-impact research.
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Methodologies, Metrics and Reporting

Produktdetaljer

ISBN
9781398622739
Publisert
2026
Utgave
1. utgave
Utgiver
Kogan Page
Språk
Product language
Engelsk
Format
Product format
Digital bok