This book offers a practical guide for scenario planning to make sense
of the future of tourism for practitioners, researchers and students.
It provides an overview of the theoretical development of scenario
planning, describes the scenario planning method and puts it into the
context of strategic foresight. A variety of scenario planning and
futures case studies are presented which demonstrate how scenario
planning is used and deployed. Each case study is drawn from the
European Tourism Futures Institute’s 12 years of practice,
emphasising the different stages of the scenario planning method, and
includes learning points and discussion questions to help readers
understand key concepts, theories and applications.
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Theory Building, Methodologies and Case Studies
Produktdetaljer
ISBN
9781845418892
Publisert
2024
Utgiver
Ingram Publisher Services UK- Academic
Språk
Product language
Engelsk
Format
Product format
Digital bok