Five years ago the world of agency communications turned upside down.
Ogilvy introduced 360 degree thinking, Unilever formulated their ABC
process, TBWA developed their Disruptive philosophy, and total
communications planning was born. Now, total communications planning
is being increasingly demanded by clients. The question is no longer
where does the future lie, but how does an agency get there as quickly
as possible? This book sets out to define the structure of tomorrow's
agencies by interviewing the leading lights of the industry today. Jim
Taylor, himself an experienced practitioner of Total Communications
Planning, identifies common issues and themes to offer a set of likely
scenarios for The Agencies of the Future.
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Produktdetaljer
ISBN
9780470094525
Publisert
2018
Utgave
1. utgave
Utgiver
Vendor
Wiley Professional, Reference & Trade
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter