Spatializing Social Media charts the theoretical and methodological
challenges in analyzing and visualizing social media data mapped to
geographic areas. It introduces the reader to concepts, theories, and
methods that sit at the crossroads between spatial and social network
analysis to unpack the conceptual differences between online and
face-to-face social networks and the nonlinear effects triggered by
social activity that overlaps online and offline. The book is divided
into four sections, with the first accounting for the differences
between space (the geometrical arrangements that structure and enable
forms of interaction) and place (the mechanisms through which social
meanings are attached to physical locations). The second section
covers the rationale of social network analysis and the ontological
differences, stating that relationships, more than individual and
independent attributes, are key to understanding of social behavior.
The third section covers a range of case studies that successfully
mapped social media activity to geographically situated areas and
considers the inflection of homophilous dependencies across online and
offline social networks. The fourth and last section of the book
explores a range of networks and discusses methods for and approaches
to plotting a social network graph onto a map, including the
purpose-built R package Spatial Social Media. The book takes a
non-mathematical approach to social networks and spatial statistics
suitable for postgraduate students in sociology, psychology and the
social sciences.
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Social Networks Online and Offline
Produktdetaljer
ISBN
9781000425635
Publisert
2021
Utgave
1. utgave
Utgiver
Taylor & Francis
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter