This book both defines sports discourse, and provides an account of the different discourses that are utilized and come into play when the field of sport speaks. It shows how the sports communities have been addressed over time by various speakers, across various multimodal genres. Tony Schirato looks first at how discourse can be viewed as a form of work, something that produces and naturalizes meanings, and habituates the way we see the world. Grounding this exploration is an account of the development of the field of sport as a specific discursive regime, one that is both reflected and refracted by the dominant discourses and values of the time. These discourses have become naturalized and shape activities and materialities at local and global levels. The book ends with an examination of how new technologies and the Web are changing sports discourse, in some cases radically via online commentary, Twitter and user-generated content.