COVERING BOTH PRACTICAL AND THEORETICAL ASPECTS OF STRATEGIC
MANAGEMENT, THIS THREE-VOLUME WORK BRINGS THE COMPLEX TOPIC DOWN TO
EARTH AND ENABLES READERS TO GAIN COMPETITIVE BUSINESS ADVANTAGES IN
THEIR MARKETPLACE.
This clear, insightful, and interesting work covers all aspects of
strategic management, including chapters that discuss SWOT (Strengths,
Weaknesses, Opportunities, and Threats) analysis, the Resource-Based
View, transaction cost economics, and real options theory. Unlike
other books, this three-volume work examines strategic management from
different perspectives, effectively interweaving seemingly disparate
subdisciplines, such as entrepreneurship and international business,
with specialized foci, such as creativity, innovation, and trust.
Incorporating information from contributors as varied as a proprietor
of a worldwide motorcycle business to one of the most published
scholars in the field of international strategic management, the
practical and theoretical perspectives presented in _Strategic
Management in the 21st Century_ will benefit business strategists,
professors of strategic management, and graduate students in the
field.
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[3 volumes]
Produktdetaljer
ISBN
9798216149941
Publisert
2023
Utgave
1. utgave
Utgiver
Bloomsbury USA
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter