Examine strategic management with the market-leading book that sets
the standard as today's most intellectually rich, but practical
analysis of strategic management. Written by award-winning instructors
and prominent management scholars, Hitt/Ireland/Hoskisson/Harrison's
STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 14E
incorporates cutting-edge research and examples from more than 600
companies. This edition combines a classic industrial organization
model with a resource-based view of the firm and a stakeholder
perspective to demonstrate how businesses establish competitive
advantages in the global market. You study how firms govern
themselves, formulate and implement strategies that create value for
stakeholders and society, use strategic alliances to enhance global
competitiveness and meld strategic management and entrepreneurial
behaviors to create winning growth strategies.
IMPORTANT NOTICE: MEDIA CONTENT REFERENCED WITHIN THE PRODUCT
DESCRIPTION OR THE PRODUCT TEXT MAY NOT BE AVAILABLE IN THE EBOOK
VERSION.
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Produktdetaljer
ISBN
9780357716861
Publisert
2022
Utgave
14. utgave
Utgiver
Vendor
Cengage Learning
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter