“Henry Mintzberg’s views are a breath of fresh air which can only encourage the good guys.” _The Observer_ “My favourite management book of the last 25 years? No contest. _The Rise & Fall of Strategic Planning_.” Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. _Strategy Safari_ presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management. In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know. TAKE THE STRATEGY SAFARI – YOUR BUSINESS WILL THANK YOU FOR IT.
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The Complete Guide Through the Wilds of Strategic Management

Produktdetaljer

ISBN
9781292362380
Publisert
2021
Utgave
2. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok

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