Produktdetaljer
Biografisk notat
Kathy Tian, PhD has nearly a decade of experience across industry and academia. Her research centers around data, marketing, and advertising, leveraging data to understand how culture informs consumer behaviour. Dr Tian received her PhD from The University of Illinois at Urbana-Champaign, USA and her masters from the London School of Economics, UK.'This is a book that will upset many taken-for-granted "truths" about China versus the West. These include the myths that China is collectivistic while the West is individualistic. Other myths that Tian's work calls into question concern how Chinese versus Westerners process information, form preferences, and make choices in the marketplace. Tian's important work challenges conventional wisdom about China and Chinese consumers.'Russell Belk, Research Professor, York University, Canada'Kathy Tian's monograph explores how cultural values shape our relationship with recommendation systems, blending academic rigor with personal narrative as a third-culture scholar. A bridge between East and West, technology and humanity.' Wang Tianjin, Professor of Economics, China Minzu University'The work is enhanced by the forward and editing of noted business anthropologist Robert Tain, Kathy's father. The book is timely, readable, and recommended.'Dr Alf H. Walle, Business Anthropologist, USA